08.25.2026
XPG Named Premier Sponsor of 4Divinity at gamescom 2026
ADATA’s gaming brand makes its gamescom debut alongside the publishing arm of GCL Global Holdings Ltd., bringing content and hardware together across three halls in Cologne.
Singapore – August 2026 – Publisher 4Divinity today announced XPG – XTREME PERFORMANCE GEAR, the gaming brand of ADATA, as Premier Sponsor of its gamescom 2026 showcase, running August 25–30 across three halls in Cologne.
The sponsorship marks XPG’s debut at gamescom and brings together two businesses working the same audience from opposite ends of the industry: a publisher building a global portfolio of original IP, and a hardware brand built on insight from the gaming and esports community. It also reflects the wider GCL Group model, which unites content and hardware within a single ecosystem.
“GCL has always believed that content and hardware belong in the same conversation,” said Sebastian Toke, Group CEO of GCL. “XPG shares that view, and they share our ambition for where this industry is heading globally. Having them alongside us in Cologne as Premier Sponsor is a genuine partnership between two businesses building for the same players — not a logo on a wall.”
“XPG has established a strong presence in the global gaming industry over the years, and we believe the gaming market will continue to grow alongside ongoing technological advancements. Our strategic partnership with 4Divinity represents an important foundation for XPG’s continued development in the gaming and esports market, enabling both parties to create new opportunities and bring more gaming experiences to players worldwide.” Simon Chen, Chairman, ADATA Technology.
The strategic partnership between XPG and 4Divinity brings together complementary strengths in gaming hardware, game publishing, IP development, and global market reach. By combining 4Divinity’s expertise and game IP portfolio with XPG’s global brand presence, product development capabilities, and international distribution network, the two companies will explore opportunities to transform more gaming IPs into physical products and experiences, while leveraging XPG’s global footprint to introduce 4Divinity’s titles to audiences worldwide. Through this collaboration, both parties aim to create greater value for gamers and establish new opportunities across the global gaming ecosystem.
The Partnership at gamescom
Rather than occupying a single branded corner, XPG runs the length of the 4Divinity footprint. On the consumer showfloor, XPG product is on display alongside four of the six titles in the showcase, led by three of the brand’s best-selling chassis in the European market — the INVADER X BTF, STARKER AIR BTF and VALOR AIR PLUS. In the business area, dedicated display cases and peripherals sit alongside the publisher’s meeting space, including XPG mousepads featuring XPG brand ambassadors, making their debut at the show.
Beyond the show floor, a full XPG rig runs in 4Divinity’s presentation room — the space where the publisher hosts its media, creator and partner appointments across the week, with more than 200 of the world’s press expected to pass through.
Extending the Partnership to Players
The two brands are also taking the partnership directly to the audience. XPG has sponsored an extensive selection of products for the event, and visitors are encouraged to take part in activities at the 4Divinity booth to earn points — the more points collected, the greater the chance to win exclusive XPG hardware prizes.
For fans unable to attend in person, a joint post-event online community campaign will run across both brands’ channels, with the chance to win free digital game keys for newly released titles. Updates will be shared via XPG’s official social channel, @xpg_global.
Where to Find Us
Dates: August 25–30, 2026
Business Centre: Hall 4.2, Booth C011-D018
Consumer Showfloor: Hall 7.1, Booth B021-C020 and Hall 6.1, Booth A030
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About XPG – XTREME PERFORMANCE GEAR
XPG, a brand by ADATA, delivers high-performance products for gamers, esports professionals, and tech enthusiasts. We create cutting-edge systems, components, peripherals, and devices with a focus on extreme performance, reliability, and stability, driven by insights from the gaming and esports community. Our innovative designs have earned prestigious awards like the iF Design, Good Design, Red Dot, and Taiwan Excellence Awards. XPG integrates AI-driven technologies to enhance user experiences and optimize gaming performance. We also actively support global esports events and teams to ensure top-tier gaming experiences. Committed to sustainability, we incorporate eco-friendly materials and energy-efficient processes across our products and operations, working toward a greener future.
About 4Divinity
4Divinity Pte. Ltd., the publishing arm of GCL Global Holdings Ltd. (Nasdaq: GCL) is dedicated to developing and publishing premium interactive entertainment that reflects authentic creativity and story-telling. By combining regional insight with international reach, 4Divinity champions original intellectual properties and sustainable growth, forging strategic partnerships to expand its global presence to shape the future of interactive entertainment. It aims to deliver impactful experiences that inspire, entertain, and endure.
Learn more at https://www.4divinity.com/
About GCL Global Holdings
GCL Global Holdings Ltd. (“GCL”) is a holding company incorporated in the Cayman Islands (GCL together with its subsidiaries, the “GCL Group”). Through its operating subsidiaries, GCL Group unites people through its ecosystem of content and hardware in games and entertainment, enabling creators to deliver engaging experiences to gaming communities worldwide with a strategic focus on the rapidly expanding Asian gaming market. Drawing on a deep understanding of gaming trends and market dynamics, GCL Group leverages its diverse portfolio of digital and physical content as well as multimedia peripherals to bridge cultures and reach global audiences by introducing Asian-developed IP across consoles and PCs.
