2022 Red Dot Design Award-winning mouse delivers ergonomics, performance, and style
Taipei, Taiwan – May 18, 2022 – XPG, a fast-growing provider of systems, components, and peripherals for Gamers, Esports Pros, and Tech Enthusiasts, today announces the ALPHA WIRED and WIRELESS gaming mouse. A 2022 Red Dot Design award winner, the mouse features an ergonomic design, energy-efficient PAW-3335 sensor, and premium OMRON switches for comfort and performance.
Award-Winning Ergonomic Design
The ALPHA gaming mouse sports simple and elegant curved contours with a comfortable grip that reflect XPG’s industrial design language, called “:Exoskeleton”. The design philosophy emphasizes a balance between form and function, with a focus on ergonomics. By studying data from a large pool of diverse subjects using XPG’s AI driven hand scanning application, XPG was able to determine the optimal mouse shape. For example, the overall width of the mouse is derived from averaging finger measurements collected to create a device with an ideal grip size.
Made for the Best Gaming Experience
On the inside, XPG ALPHA will impress too. Equipped with an energy-efficient, high-performance PAW-3335 sensor from Pixart, it provides a range of DPI settings from 100 to 16000 to meet the requirements of all types of games. What’s more, a programmable triangular button at the top of the mouse offers excellent flexibility in connecting to XPG PRIME software. XPG ALPHA is also made to last with premium OMRON switches capable of 60-million clicks. Its connection modes include a low-latency 2.4G wireless via dedicated dongle for gaming or a standard Bluetooth direct connection for versatility and productivity, featuring up to 60 hours of battery life[i] while still using default LED lights.
The RGB lighting on the ALPHA diffuses subtle and elegant light via 3 dedicated zones that are independent of each other. Light settings can be stored using 3 customizable hardware profiles or through XPG PRIME software.
[i] Battery life may vary depending on usage and different light effects
Customize with XPG PRIME
XPG ALPHA is a software-programmable gaming mouse, where buttons, DPI settings, and RGB lighting effects can be customized and tailored to each user’s needs. Programmable buttons, button assignments, and Macros settings can be programmed and saved to user profiles for seamless switching between PCs. Learn more about XPG PRIME HERE.
To learn more about pricing and availability in your region, contact an XPG representative near you via www.xpg.com. XPG ALPHA will also be available in a wired variant.
About XPG – XTREME PERFORMANCE GEAR
XPG (XTREME PERFORMANCE GEAR) was established by ADATA to provide high-performance products to gamers, esports pros, and tech enthusiasts. We are committed to developing products that deliver extreme performance and therefore work closely with the gaming and esports community to gain insight into the real needs of users. We provide a full range of products from systems, components, peripherals to devices, and create them with the highest standards of stability, reliability, and performance in mind. We also develop products with sheer cool designs that have earned us several prestigious international awards, such as iF Design and Good Design. Beyond products, we play an active role in sponsoring and supporting esports events and teams globally to realize extreme gaming experiences at the highest levels.
Global Media Contact
Brand Marketing – Media Relations
ADATA Technology Co., Ltd.
T: +886-2-8228-0886
F: +886-2-8227-1760
E: PRglobal@xpg.com
