11.11.2025
Innovation Takes the Spotlight, Redefining the Aesthetics of Performance
Taipei, Taiwan – November 11, 2025
XPG, a fast-growing provider of systems, components, and peripherals for Gamers, Esports Pros, and Tech Enthusiasts and gaming brand of ADATA Technology, the world's leading brand for memory modules and flash memory, proudly announces that its gaming brand XPG has received the CES 2026 “Best of Innovation” Award for the NOVAKEY RGB DDR5 Gaming Memory (Project INFINITY). Selected from thousands of entries, this top honor recognizes XPG’s pioneering design and engineering excellence. As the world’s first gaming memory to feature an Infinity Mirror lighting design, NOVAKEY not only delivers exceptional performance but also embodies XPG’s ESG-driven innovation, combining cutting-edge technology with eco-conscious craftsmanship to create a new “vision” in green gaming—a perfect reflection of ADATA’s deep design heritage and superior R&D capability.
Infinite Mirror Design, Redefining Gaming Aesthetics
Responding to the trend of glass-sided PC cases, the XPG design team incorporated Infinity Mirror optics into the NOVAKEY heatsink, allowing users to witness a mesmerizing play of reflections that creates a tunnel-like visual extending infinitely through light and time. What sets it apart is the multi-dimensional illumination—each viewing angle reveals a different depth of radiant detail, offering a truly dynamic visual experience.
The NOVAKEY adopts XPG’s signature diagonal cuts and minimal geometric contours, while a matte black metal top plate seamlessly extends across the light bar to the rear of the module. This design blends energy and elegance, exuding a wild yet refined character even when the lighting is off. The combination of brushed metal textures and mirror-polished finishes evokes a futuristic aesthetic that is both understated and striking.
Empowering Green Performance — Engineered for Gaming and AI Creation
Driven by a deep understanding of gamer aspirations, XPG NOVAKEY blends extreme overclocking performance with trendsetting design. With speeds up to 8,000 MT/s and capacities of 32 GB per module, it delivers uncompromising stability for both hardcore gaming and AI-driven creative workloads. Fully compatible with Intel XMP 3.0 and AMD EXPO, NOVAKEY is a masterpiece of performance and precision. Beyond power, it also champions sustainability with a heatsink made of 50% recycled aluminum and 85% PCR (Post-Consumer Recycled) materials, and FSC-certified packaging—a holistic commitment to eco-innovation from the inside out. With NOVAKEY, XPG proves that true gaming excellence shines through reflection—both in light and in purpose.
CES Innovation Awards®
The CES Innovation Awards® program is an annual competition honoring outstanding design and engineering in consumer technology products. The program recognizes honorees in a multitude of consumer technology product categories and distinguishes the highest rated in each.
CES
Owned and produced by the Consumer Technology Association (CTA)®, CES is the only trade show that showcases the entire tech landscape at one event. CES showcases companies including manufacturers, developers and suppliers of consumer technology hardware, content, technology delivery systems and more. It also includes a conference program where the world's business leaders and pioneering thinkers address the industry's most relevant issues.
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About XPG – XTREME PERFORMANCE GEAR
XPG, a brand by ADATA, delivers high-performance products for gamers, esports professionals, and tech enthusiasts. We create cutting-edge systems, components, peripherals, and devices with a focus on extreme performance, reliability, and stability, driven by insights from the gaming and esports community. Our innovative designs have earned prestigious awards like the iF Design, Good Design, Red Dot, and Taiwan Excellence Awards. XPG integrates AI-driven technologies to enhance user experiences and optimize gaming performance. We also actively support global esports events and teams to ensure top-tier gaming experiences. Committed to sustainability, we incorporate eco-friendly materials and energy-efficient processes across our products and operations, working toward a greener future.
