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ADATA Wins Three 2024 Red Dot Design Awards

Cool and Rugged SSDs Lead the Way

Taipei, Taiwan – May 16, 2024ADATA Technology, the world's leading brand for memory modules and flash memory, today announced a winning trifecta of 2024 Red Dot Design Awards in the Product Design category. The three award-winning products include the LEGEND 970 PCIe Gen5 SSD, SD810 External SSD, and BATTLECRUISER II Super Mid-tower Chassis from ADATA’s subsidiary brand XPG, a fast-growing provider of systems, components, and peripherals for Gamers, Esports Pros, and Tech Enthusiasts.


LEGEND 970 PCIe Gen5 SSD is the latest high-speed SSD developed specifically for gamers and creators who pursue the ultimate in computer performance. Supporting the latest PCIe 5.0 high-speed bus, the LEGEND 970 can reach sequential read/write speeds of up to 10,000/10,000 MB/s. Long-term high-speed operation is held stable and the SSD kept cool by a patented air cooling system consisting of a dual-layer aluminum alloy heatsink, integrated fan, and surface crystallization technology. This unique "active heat dissipation" lowers drive temperatures by 10% compared to SSDs equipped with fanless heatsinks.

SD810 External SSD

The SD810 External SSD supports the USB 3.2 Gen2 x2 transfer protocol with read/write speeds of up to 2000MB/s while delivering excellent waterproof, dustproof, and drop-proof capabilities. It has passed the strict IP68 standard for water resistance and dust resistance and can be immersed in water greater than 1 meter for up to 60 minutes. It has also passed the MIL-STD-810G 516.6 drop test, demonstrating an ability to mitigate impact force and protect data safety. This drive meets the high-speed access requirements of video creators or expert photographers while also supporting the latest generation of game consoles.

BATTLECRUISER II Super Mid-tower Chassis

After winning the 2024 Taiwan Excellence Award, The BATTLECRUISER II Super Mid-tower Chassis has won the 2024 Red Dot Design Award in further recognition of its exclusive product design language ":Exoskeleton." In addition to this unique design style, this chassis features four glass side panels, three magnetic dust filters, adjustable graphics card brackets, and optimized cable management for a form factor that is both trendy and pragmatic. This chassis is targeted at high-end gamers and PC enthusiasts, offering a stylish front panel with customizable ARGB lighting effects. Its efficient airflow and support for up to a 420mm radiator keep components cool during intense gaming or content creation. What sets it apart is the integration of XPG PRIME BOX for synchronized lighting effects, making it versatile for gamers, tech enthusiasts, and content creators. This design balances aesthetics, functionality, and user-friendliness, providing efficient airflow, cable management, and customizable lighting.

About Red Dot

The Red Dot Design Award is one of the world’s most prestigious and valued acknowledgements of quality and design excellence. The Award has been evaluating the best products designs from manufacturers and designers from around the world since 1955. In addition to product design, Red Dot also holds competitions in communication design and design concepts, with all entries judged by an international committee of expert jury members.



About ADATA – Innovating the Future

ADATA Technology is the world's second-largest manufacturer of DRAM memory and branded solid state drives, ranking 19th among Best Taiwan Global Brands. ADATA's main product lines include memory modules, solid state drives, and other consumer-,industrial-, and commercial-grade memory products. The company has also branched into electric vehicles, AI AMR robots, and gaming with its XPG brand. ADATA’s products have garnered wide international acclaim over the years including iF Design, Red Dot Design, and Taiwan Excellence awards. ADATA has also been honored for its commitment to employee welfare and corporate social responsibility, including with “Great Place to Work Certification™” for its Taiwan, US, and Brazil offices as well as the “Best Workplaces in Asia™,” “Best Workplaces in Greater China™,” and “Best Workplaces in Taiwan™” awards. Since 2020, ADATA has been recognized with the “Asia Responsible Enterprise” and “Best Companies to Work for in Asia” awards for four consecutive years. The hummingbird is ADATA's brand mascot. It represents the company's agility and efficiency as well as its pursuit of innovation and commitment to creating a more colorful and intelligent lifestyle for all people. For more information, please visit www.adata.com.