12.03.2021
Innovation and diversified development go hand in hand in creating brand value
Taipei, Taiwan – Dec 2, 2021 – ADATA Technology (Taiwan Stock Exchange: 3260.TWO), a manufacturer of high-performance DRAM modules, NAND Flash products, mobile accessories, gaming products, electric power trains, and industrial solutions, today announces that it has been named one of Taiwan's top twenty-five global brands on the ‘2021 Taiwan Global Brands Survey.’ With a brand value of USD 86 million and an annual growth rate of 41%, it ranked as Taiwan’s 20th global brand.
For the past two years, industries have all been impacted by the COVID-19 pandemic and have witnessed drastic changes in consumer demand and market trends. "When the overall environment is marked by uncertainty, it is a critical moment for brands to lead the way with a clear vision, innovative thinking, and diversified products and services that meet the needs of consumers and organizations alike.” said Simon Chen, Chairman of ADATA Technology.
Innovation and Diversified Development Go Hand in Hand
As the world's second-largest DRAM and branded SSD manufacturer, ADATA provides innovative products and services with unparalleled speed and flexibility, and actively responds to consumer and market needs. ADATA is committed to progress and leverages its technical prowess and brand strength to innovate within a multitude of segments including e-sports, industrial control, electric vehicles, and AI.
ADATA's gaming brand, XPG, is devoted to providing gamers and PC enthusiasts with the most extreme gaming experience possible. It is geared toward developing software, hardware, and gaming peripherals to offer a complete gaming experience. In terms of industrial control, ADATA has been deeply involved in innovating in the industrial-grade embedded storage space and has repeatedly launched industry-leading products to facilitate industrial development. With its expertise in electric motors, ADATA not only makes motors but also launched an electric tricycle to deliver a greener solution for last-mile logistics. Along with ADATA's vision and determination to define the future, ADATA has focused on emerging AI applications, such as smart healthcare and unmanned vehicles. In recent years, it has designed electric commercial vehicles and autonomous mobile robots that bring together software and hardware solutions as well as disciplines relating to AI, Big Data, energy conservation, and environmental protection. As an affirmation of its efforts, ADATA was recently honored with two 2021 Taiwan Excellence Silver Awards for demonstrating its ability to channel its R&D capabilities into progressing smart healthcare.
Practicing Corporate Social Responsibility for the Greater Good
In addition to championing technological advancement, ADATA also adheres to the concept of "if you take from society, you should use it for society." Therefore, ADATA focuses on practicing corporate social responsibility through various initiatives for the benefit of the public. Since its inception, ADATA chairman, Simon Chen, and president, Shalley Chen, have led by example by encouraging collaboration with partners to create opportunities for progressing social participation, inclusion, social mobility, and education.
ADATA has collaborated with many social welfare organizations to empower the disadvantaged. ADATA has carried out comprehensive activities that encourage and inspire young children and young adults. They include its annual ADATA Parent-Child Painting, created to cultivate creative thinking among children. Through these activities, ADATA has been recognized for its positive influence and continuous contributions, including being awarded an ‘Asia Responsible Enterprise Award’ for two consecutive years. Beyond its commitment to society, ADATA is also committed to the welfare of its employees. In 2021 ADATA was named one of the‘Best Workplaces in Greater China™ by Great Place to Work® and ‘Best Companies to Work for in Asia.’by HR Asia.
###
About ADATA – Innovating the Future
ADATA Technology is the world's second-largest vendor of DRAM memory and branded solid state drives, ranks among the top 25 international brands from Taiwan, and holds over 500 memory-related patents. ADATA's main product lines include memory modules, USB flash drives, memory cards, solid state drives, and portable hard drives. By adhering to a spirit of continuous innovation and extraordinary excellence, ADATA products have garnered international acclaim and awards including iF Design, Red Dot Design, CES Innovation, Good Design, COMPUTEX Best Choice, and Taiwan Excellence. ADATA has also been honored for its commitment to employee welfare and corporate social responsibility, including being certified as a Great Place to Work® and recognized with an Asia Responsible Enterprise Award and Best Companies to Work for in Asia Award for two consecutive years. The hummingbird is ADATA's brand mascot. It represents the company's agility and efficiency as well as its pursuit of innovation and commitment to creating a more color and intelligent life for people. For more information, please visit www.adata.com.
Global Media Contact
Brand Marketing – Media Relations
ADATA Technology Co., Ltd.
T: +886-2-8228-0886
F: +886-2-8227-1760
